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Brainstorming: Crushed by Groupthink

Brainstorming sessions devolve into echo chambers, stifling creativity and leading to subpar ideas.

4 ready-to-use solutions in this guide
What to Do Right Now
Copy-paste actions for when you're in the middle of a meeting

If you notice groupthink creeping into your brainstorming session, here's what to do:

1

Acknowledge the Dynamic

Say something like, "I'm noticing we seem to be converging quickly on one idea. That's great, but let's make sure we've fully explored the possibilities. I want to ensure everyone feels heard and we aren't missing out on potentially better solutions."

2

Nominal Group Technique

Introduce a round-robin approach. Say, "Let's try something different. I'd like each of us to take a minute to share one new idea, building on what's already been said or introducing something completely different. Let's go around the table, and if you don't have anything new to add at your turn, just say 'pass'. We'll do a few rounds."

3

Devil's Advocate

Assign someone the role of devil's advocate. Say, "[Name], for the next few minutes, could you play devil's advocate for us? Your job is to critically examine the ideas we've generated and point out potential weaknesses or challenges. Remember, this isn't about shooting down ideas, but about stress-testing them."

4

Anonymous Idea Generation

Use a digital whiteboard or chat function for anonymous submissions. Say, "To get a broader range of perspectives, let's use the chat/whiteboard for a few minutes. Please type in any ideas you have, but don't include your name. We'll then discuss them as a group without knowing who suggested them."

5

Silent Brainwriting

Implement a silent idea generation exercise. Say, "For the next 5 minutes, I want everyone to silently write down as many ideas as they can, without discussing them. Focus on quantity over quality. Write each idea on a separate sticky note. After 5 minutes, we'll share and categorize them."

6

Reframe the Problem

If ideas are stagnating, try reframing the challenge. Say, "Let's take a step back. Maybe we're approaching this problem from the wrong angle. Instead of focusing on [current focus], what if we considered [alternative focus]? How might that change our thinking?"

7

Encourage Dissent

Explicitly invite opposing viewpoints. Say, "Does anyone see any potential downsides to this approach? Are there any reasons why this might *not* work? It's important we consider all sides before moving forward."

8

Time Check & Re-Evaluation

After trying these techniques, take a pause. Say, "Okay, we've spent some time exploring different ideas and perspectives. Let's take a 5-minute break to reflect individually. When we come back, we'll revisit the ideas and decide on the best path forward, considering everything we've discussed."

After the meeting
1

Feedback Solicitation

Send out an anonymous feedback form asking participants about their experience with the brainstorming session. Ask specific questions about psychological safety, participation, and whether they felt their ideas were heard and valued.

2

Process Improvement

Analyze the feedback and identify areas for improvement in future brainstorming sessions. This might include clarifying the purpose of the session, establishing clear ground rules, or training team members on brainstorming techniques.

3

Celebrate Diverse Ideas

Publicly acknowledge and reward team members who contribute unique or challenging ideas. This reinforces the value of diverse perspectives and encourages future contributions. Make it clear that disagreeing respectfully is valued.

4

Leadership Modeling

As a leader, actively model the behavior you want to see from your team. This includes actively listening to diverse perspectives, being open to criticism, and challenging your own assumptions.

5

Regular Check-ins

Make psychological safety a regular topic of discussion in team meetings. Create a safe space for team members to share concerns and provide feedback without fear of judgment. Acknowledge that overcoming groupthink is a continuous process.

How to Recognize This Challenge
  • Team members nod in agreement without critical evaluation.
  • The loudest or most senior person's ideas are always adopted.
  • Few alternative solutions are proposed.
  • Participants are hesitant to express dissenting opinions.
  • Body language indicates discomfort or disengagement (e.g., avoiding eye contact, fidgeting).
  • The same ideas are repeated and rephrased without substantial development.
  • The meeting concludes with a single, poorly vetted solution.
  • Participants privately express reservations after the meeting.
Why This Happens
  • Fear of social rejection or criticism.
  • Desire to maintain harmony and avoid conflict.
  • Dominance of a single individual or group.
  • Lack of psychological safety.
  • High power distance within the team.
  • Insufficient preparation or pre-work.
  • Unclear brainstorming rules or guidelines.
  • Overreliance on past successes and resistance to new ideas.