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Macro-Design

Action Mapping (Cathy Moore)

Focus purely on behaviors and actions, cutting out nice-to-know info

4 phasesMacro-Design
When to Use This Framework

When you need to design a complete learning experience from scratch

You're planning a workshop, training, or learning session and need a proven structure to organize your content and activities.

The 4 Steps
Follow this sequence to apply Action Mapping (Cathy Moore)
1

Business Goal

Identify the specific, measurable business outcome you want to achieve; this ensures everyone aligns on the overall purpose of the meeting and its impact.

2

Actions

Determine the key actions people must take to achieve the business goal; this phase focuses the meeting on observable behaviors that drive results.

3

Practice Activities

Design activities that allow participants to practice the required actions in a safe environment; this builds confidence and competence through hands-on experience.

4

Information

Identify the *minimum* information people need to perform the actions effectively; this ensures the meeting stays focused and avoids overwhelming participants with unnecessary details.

What You'll Achieve

Ensures your session has clear goals, logical flow, and measurable outcomes.

Each activity maps to specific actions participants will take after the session.

Practical Tips
How to get the most out of this framework
  • 1
    Start by defining what success looks like at the end
  • 2
    Work backwards from outcomes to activities
  • 3
    Build in checkpoints to verify learning
  • 4
    Allow time for practice and application