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Macro-Design

Business Model Canvas

A strategic management tool that provides a visual template for developing, documenting, and pivoting business models. It allows teams to describe how an organization creates, delivers, and captures value through nine interconnected building blocks.

9 phasesMacro-Design
When to Use This Framework

When you need to design a complete learning experience from scratch

You're planning a workshop, training, or learning session and need a proven structure to organize your content and activities.

Ideal for strategic planning sessions, new product development, or when a team needs to pivot their current operational approach.

The 9 Steps
Follow this sequence to apply Business Model Canvas
1

Customer Segments

2

Value Propositions

3

Channels

4

Customer Relationships

5

Revenue Streams

6

Key Activities

7

Key Resources

8

Key Partners

9

Cost Structure

What You'll Achieve

Ensures your session has clear goals, logical flow, and measurable outcomes.

Facilitators can use this as a collaborative mapping tool to align stakeholders on the 'big picture' of a project or program, ensuring that the instructional solution supports the broader organizational strategy.

Practical Tips
How to get the most out of this framework
  • 1
    Start by defining what success looks like at the end
  • 2
    Work backwards from outcomes to activities
  • 3
    Build in checkpoints to verify learning
  • 4
    Allow time for practice and application
Best For
  • Strategic Alignment
  • Business Model Innovation
  • Stakeholder Management
Key Principles
  • Visual Thinking
  • Systems Thinking
  • Shared Language
  • Customer-Centricity
Watch Out For
  • Requires cross-functional input for accuracy
  • Can become overly complex if not facilitated with a focus on high-level strategy