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Evaluation

Testing Business Ideas (Experimentation Loop)

A systematic process for de-risking new ideas through rapid experimentation. It emphasizes validating the desirability, feasibility, and viability of a concept before committing significant resources.

4 phasesEvaluation
When to Use This Framework

When you can't tell if your sessions are actually working

You need to measure impact beyond satisfaction surveys and understand if learning is actually being applied.

When launching high-stakes innovation projects or implementing unproven instructional technologies.

The 4 Steps
Follow this sequence to apply Testing Business Ideas (Experimentation Loop)
1

Hypothesize

2

Design (Experiment)

3

Test

4

Learn

What You'll Achieve

Shows real ROI and helps you continuously improve your sessions.

Facilitators can apply this to pilot programs, using small-scale 'experiments' to test instructional interventions and gather data before a full-scale rollout.

Practical Tips
How to get the most out of this framework
  • 1
    Define success metrics before the session
  • 2
    Build in micro-assessments throughout
  • 3
    Follow up after to measure behavior change
  • 4
    Use data to iterate on your design
Best For
  • Risk Management
  • Hypothesis Testing
  • Agile Development
Key Principles
  • Evidence over Opinion
  • Iterative Learning
  • Risk Reduction
  • Speed to Insight
Watch Out For
  • Requires a culture that accepts 'failed' experiments as learning
  • Needs clear success metrics defined upfront
Related Frameworks
Other Evaluation frameworks you might find useful
Kirkpatrick ModelFour levels of training evaluation
ROMPER (RAND/USC OPTIC Method for Policy Expert Ratings)A validated, open-access approach specifically designed to elicit and summarize expert views on the effectiveness and implementability of population-level interventions. It provides a replicable framework for translating expert consensus into actionable policy data.
Brinkerhoff's Success CaseAnalyzing who succeeded most and why