Value Proposition Canvas
A framework designed to ensure a product or service is positioned around what the customer actually values and needs. It focuses on the 'fit' between the customer's requirements and the features of the solution.
When you need to design a complete learning experience from scratch
You're planning a workshop, training, or learning session and need a proven structure to organize your content and activities.
Best used during the 'Analysis' phase of design to refine target audience profiles and ensure the solution addresses specific performance gaps.
Customer Profile: Customer Jobs
Customer Profile: Pains
Customer Profile: Gains
Value Map: Products & Services
Value Map: Pain Relievers
Value Map: Gain Creators
Ensures your session has clear goals, logical flow, and measurable outcomes.
Instructional designers can use this to map learner needs (jobs, pains, gains) against the learning objectives and features of a training program to ensure high engagement and relevance.
- 1Start by defining what success looks like at the end
- 2Work backwards from outcomes to activities
- 3Build in checkpoints to verify learning
- 4Allow time for practice and application
- User Research
- Product-Market Fit
- Learner Persona Development
- Problem-Solution Fit
- Empathy-Driven Design
- Evidence-Based Validation
- Must be validated with real user data rather than assumptions
- Focuses on a specific segment rather than the whole business