AI Market Drivers Analysis
This method helps teams understand the external forces shaping the AI landscape in their industry by analyzing market drivers and envisioning future scenarios. It ensures strategic decisions are informed by external realities and future possibilities, rather than internal biases.
Use this method when starting an AI strategy project, when the team needs to align on the external context, or when current strategies feel outdated.
Solves: Lack of awareness of external AI trends, internally focused strategies, fear of future obsolescence.
- 1
Step 1: Identify Key Market Drivers (20 mins). Brainstorm a list of factors that will significantly influence the adoption and impact of AI in your industry.
- 2
Step 2: Prioritize Drivers (20 mins). As a group, rank the drivers based on their potential impact and likelihood.
- 3
Step 3: Envision the Future (30 mins). For the top 3-5 drivers, describe how they will reshape the industry in 3-5 years. Consider both opportunities and threats.
- 4
Step 4: Discuss Implications (20 mins). Discuss how these future scenarios should influence your current AI strategy and investment decisions.
- Encourage participants to think broadly and consider both technological and non-technological factors.
- Remind the group to focus on external factors, not internal capabilities.
- Use a pre-defined list of market drivers as a starting point.
- Invite external experts to share their perspectives.