B2B Revenue Model Flowchart
This method helps teams explore and identify potential B2B revenue models that align with their solutions by using a decision tree approach. It encourages teams to think outside the box and consider diverse revenue streams inspired by startup business models.
Use this method when your team needs to brainstorm new revenue streams for a B2B product or service, especially when current models are stagnant or insufficient.
Solves: Limited thinking about revenue generation; reliance on traditional or outdated models.
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Step 1: Download and share the B2B Revenue Model Flowchart booklet with the team. (5 min)
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Step 2: As a team, navigate the decision tree in the flowchart, recording the number of each startup model you land on. (15 min)
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Step 3: Divide the list of 5-10 relevant startups among team members and have each person review the case studies individually. (15 min)
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Step 4: Reconvene as a team to share key learnings from the case studies and discuss potential new revenue streams that could be incorporated into your business model. (15 min)
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Step 5: Revisit your existing business model canvas or similar tool, integrating the newly identified revenue stream options. (30 min)
- Encourage participants to think broadly and not immediately dismiss ideas.
- Ensure that the team understands the core value proposition of each startup model before discussing its applicability.
- Instead of dividing up the startup cases, review them as a whole group.
- Use the flowchart as a starting point and then brainstorm completely new revenue models inspired by the examples.