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ideation

Brainwriting

Brainwriting is a silent idea generation technique that encourages all participants to contribute by building upon each other's ideas in writing. It ensures diverse perspectives are heard and fosters collaborative idea development.

30-45 min5-15 peopleMedium
When to Use

Use this method when you need to generate a large number of ideas quickly and want to ensure that quieter voices are heard in the group.

How It Works

Solves: Dominant voices drowning out quiet participants

Step-by-Step Instructions
Follow these steps to facilitate this method
  1. 1

    Step 1: (5 min) Introduce the topic and write it visibly for all participants, accompanied by a simple drawing to provide context.

  2. 2

    Step 2: (5 min) Distribute index cards (or digital sticky notes) to each participant and instruct them to silently write down one idea related to the topic.

  3. 3

    Step 3: (20 min) After a set time (e.g., 2-3 minutes), have participants pass their card to the person on their right. Participants read the card they receive and add a new idea inspired by what they read, or enhance the existing idea. Repeat this passing process until each card has several ideas.

  4. 4

    Step 4: (5 min) Collect the cards and display them on a wall or shared digital space around the topic.

  5. 5

    Step 5: (5-10 min) Have the group review the ideas and mark the most compelling ones with stars or digital equivalents. Facilitate a brief discussion about the top ideas.

Facilitator Tips
  • Emphasize the importance of building on existing ideas rather than just adding new ones.
  • Monitor the time closely to ensure everyone has a chance to contribute to multiple cards.
Variations
  • Idea Plane: Participants write an idea on a piece of paper, fold it into an airplane, and fly it to another participant. This adds a kinesthetic element.
  • Idea Gallery: Use flip-chart pads and stands to create an idea gallery where participants can add ideas to different sheets.
Source: GamestormingLearn more