Business Model Kit
The Business Model Kit is a visual tool designed to facilitate the exploration and design of innovative business models by mapping stakeholders and their value exchanges. It helps teams move beyond spreadsheets to collaboratively visualize and refine complex business ecosystems.
Use this method when a team needs to explore different monetization options, align on the ecosystem surrounding an idea, compare revenue models, or present a business model to a larger audience, particularly after problem-fit validation or when pivots are needed.
Solves: Confusion and lack of clarity when discussing complex business models with multiple stakeholders and revenue streams.
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Step 1: Introduce the activity and frame the organization as a startup, depicting the existing organization as a client or supplier. (5 min)
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Step 2: Identify and map all relevant stakeholders involved in the business model. (10 min)
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Step 3: Map the different value exchanges (what each stakeholder gives and receives) between all stakeholders. (20 min)
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Step 4: Review the model to ensure sustainability, verifying that each stakeholder both contributes and receives value. (10 min)
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Step 5: Challenge each stakeholder and transaction, brainstorming alternative business models or revenue streams. (15 min)
- Encourage specificity when naming stakeholders and defining value exchanges.
- Use orthogonal lines to maintain a clear visual representation of the business model.
- Use different colored markers or digital elements to represent different types of value.
- Conduct a 'silent brainstorming' round where participants individually map stakeholders and value exchanges before sharing with the group.