Concept Walkthrough
The Concept Walkthrough is a method for gathering early feedback on a service idea by guiding users or experts through a proposed experience using low-fidelity prototypes. It helps identify potential issues and refine the concept before significant investment.
Use this method when you need to validate a service concept early in the design process, gather user feedback on potential pain points, and identify areas for improvement before committing to development.
Solves: Lack of user input in early design stages, potential for developing a service that doesn't meet user needs, assumptions about user behavior.
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Step 1: Prepare low-fidelity mock-ups, sketches, or images representing the service experience. (15 minutes)
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Step 2: Recruit representative users or experts. (Ongoing)
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Step 3: Introduce the concept and set the context for the walkthrough. (5 minutes)
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Step 4: Guide participants through the experience, asking for feedback at each step. (20 minutes)
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Step 5: Document feedback and identify key insights. (10 minutes)
- Encourage participants to think aloud as they go through the experience.
- Focus on understanding the 'why' behind their feedback.
- Be open to unexpected insights and be prepared to pivot.
- Conduct the walkthrough remotely using screen sharing and virtual collaboration tools.
- Incorporate user journey mapping to visualize the end-to-end experience.