Define Your Purpose and Culture
This method guides teams in defining their purpose (why they exist) and their culture (how they work together). By codifying these elements, teams can become more focused, aligned, and effective in achieving their goals.
Use this method when a team is newly formed, undergoing a significant change, or struggling with alignment and focus.
Solves: Lack of clarity about team purpose; misaligned values and behaviors; low team morale.
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Step 1: Introduce the concept of purpose and culture and explain their importance to team success. (10 minutes)
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Step 2: Share examples of purpose and culture statements from other companies to inspire the team. (10 minutes)
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Step 3: Have participants individually brainstorm their thoughts on the team's purpose and culture. (20 minutes)
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Step 4: Facilitate a discussion to reach a consensus on the team's purpose and culture statements. (30 minutes)
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Step 5: Create a visual representation of the team's purpose and culture. (10 minutes)
- Encourage participants to be authentic and honest in their contributions.
- Focus on creating a purpose statement that is inspiring and meaningful.
- Ensure that the culture statement reflects the team's values and behaviors.
- Use a different framework or model for defining purpose and culture.
- Have participants create a visual representation of the team's purpose and culture using images or metaphors.