Elevator Pitch
The Elevator Pitch method helps teams create a concise and compelling summary of their project, product, or service. It ensures everyone is aligned on the core value proposition and can articulate it effectively.
Use this method when launching a new project, product, or feature to ensure everyone understands its purpose and can communicate its value clearly to stakeholders.
Solves: Misalignment on project goals, inability to articulate value proposition, lack of a clear and concise message.
- 1
Step 1: Prep (5 min) - Create a collaboration space (Trello board, Confluence page, or whiteboard) with columns labeled: 'As a [target customer type] who want(s) to [customer need], [product/feature/service] is a [market category] that [key benefit].'
- 2
Step 2: Set the Stage (5 min) - Explain the exercise's purpose: to align on the project's value and articulate it succinctly, focusing on customer needs.
- 3
Step 3: Fill in the Blanks (10 min) - Have each team member add their ideas for each column, emphasizing concise responses.
- 4
Step 4: Vote (5 min) - Each team member votes privately for the best idea in each column. Use Trello Voting Power-Up or private notes for in-person teams.
- 5
Step 5: Discuss (20 min) - Use the highest-voted ideas to complete the elevator pitch phrase. Discuss and refine the pitch until the team agrees it accurately captures the project's value.
- 6
Step 6: Final Pitch (5 min) - Document the final elevator pitch and verify that it concisely captures the value of the product, feature, or service.
- Encourage concise responses to keep the pitch focused.
- Remind participants that there are no wrong answers during the brainstorming phase.
- If the classic template doesn't fit, adapt it to your team's needs (e.g., [Who], [What], [Why]).
- Team Pitch: Have each team member create their own elevator pitch and present it to the team for a vote.
- Measurements: Instead of voting, rate each idea on criteria like customer value, risk, and marketability.