Rough Prototyping
Rough Prototyping is a method for quickly visualizing and testing service concepts by creating low-fidelity representations of touchpoints and interfaces. It helps teams explore ideas, gather feedback, and iterate on designs early in the development process.
Use this method when you need to quickly explore and communicate service ideas, gather feedback on potential solutions, or identify potential usability issues early in the design process. It's particularly useful during co-design sessions to make abstract concepts tangible.
Solves: Difficulty communicating abstract service concepts; lack of concrete examples to discuss; getting bogged down in details too early.
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Step 1: Define the scope. Identify the specific service or touchpoint you want to prototype. (5 min)
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Step 2: Gather materials. Provide paper, markers, sticky notes, and any other readily available materials. (5 min)
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Step 3: Create prototypes. Individually or in small groups, participants create rough prototypes of the service touchpoint. (20 min)
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Step 4: Share and discuss. Each group presents their prototype and receives feedback from the other participants. (20 min)
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Step 5: Iterate. Based on the feedback, refine the prototypes or explore alternative solutions. (10 min)
- Emphasize that the prototypes should be rough and quick to create. Discourage participants from spending too much time on details.
- Encourage participants to focus on the user experience and the flow of the service, rather than the visual design.
- Create prototypes using digital tools like Figma or Sketch.
- Focus the prototyping effort on a specific user journey or scenario.
- Use role-playing to simulate the user experience with the prototype.