Strategic Planning Examples from Amazon
This method uses examples from Amazon's strategic planning to inspire a new approach within your own organization. It encourages teams to think differently about their strategic planning process by examining real-world applications.
Use this method when your team is stuck in a rut with traditional strategic planning and needs fresh perspectives and practical examples to spark innovation.
Solves: Stale strategic planning processes, lack of innovative ideas, difficulty translating strategy into action.
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Step 1: Introduce the activity and explain that the goal is to learn from Amazon's strategic planning examples. (5 min)
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Step 2: Present 2-3 examples of Amazon's strategic planning approaches (e.g., customer obsession, long-term thinking). (15 min)
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Step 3: Facilitate a discussion about each example, asking participants to consider how it could be applied to their own organization. (45 min)
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Step 4: Capture key insights and potential actions on a whiteboard or shared document. (20 min)
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Step 5: Summarize the discussion and identify next steps for implementing the insights. (5 min)
- Focus on the underlying principles behind Amazon's examples, rather than just copying their specific tactics.
- Encourage participants to be creative and think outside the box.
- Invite an external speaker who is familiar with Amazon's strategic planning to share their insights.
- Focus on a specific aspect of strategic planning, such as innovation or customer centricity.