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System Map

A System Map visually represents all actors involved in a service and their interconnections, including flows of information, resources, and value. It helps teams understand the holistic service ecosystem and identify potential areas for improvement or innovation.

60-120 min3-12 peopleHard
When to Use

Use this method when you need to gain a shared understanding of a complex service, identify key stakeholders, and visualize the relationships between different service components.

How It Works

Solves: Lack of shared understanding of the service ecosystem, siloed thinking, difficulty identifying leverage points for improvement.

Step-by-Step Instructions
Follow these steps to facilitate this method
  1. 1

    Step 1: Identify the core service and its primary purpose. (5 min)

  2. 2

    Step 2: Brainstorm all actors involved in the service, including users, providers, partners, and supporting systems. (20 min)

  3. 3

    Step 3: Map the relationships between these actors, indicating the flow of information, resources, and value. Use arrows and labels to clarify the nature of each connection. (45 min)

  4. 4

    Step 4: Review the map as a group, identifying gaps, bottlenecks, and opportunities for improvement. (30 min)

Facilitator Tips
  • Encourage participants to think broadly and consider all possible actors and relationships.
  • Focus on capturing the key flows and connections, rather than getting bogged down in details.
  • Use different colors or symbols to represent different types of relationships.
  • Regularly check for understanding and ensure everyone is aligned on the map's content.
Variations
  • Create separate maps for different aspects of the service, such as the user journey or the information flow.
  • Use different mapping techniques, such as value network mapping or ecosystem mapping.
  • Incorporate data and metrics into the map to quantify the impact of different relationships.
Source: Service Design ToolsLearn more