Tomorrow's Narratives
Tomorrow's Narratives is a future-casting ideation technique where participants create fictional articles, blog posts, or other media simulating the launch of a product or service. This helps teams explore possibilities, align on a shared vision, and identify key values and features.
Use this method during ideation workshops or strategy sessions when you need to break free from current constraints and envision the future impact of a product or service.
Solves: Stuck in current problems, lack of a shared vision for the future, difficulty identifying key value propositions.
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Step 1: Introduce the concept of Tomorrow's Narratives and explain the goal of creating fictional launch materials. (5 minutes)
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Step 2: Divide participants into small groups and assign each group a specific type of narrative (e.g., news article, blog post, social media campaign). (5 minutes)
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Step 3: Groups create their narratives, focusing on key features, values, and target audience. Encourage creativity and provocative thinking. (30 minutes)
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Step 4: Each group shares their narrative with the larger group. (10 minutes per group)
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Step 5: Facilitate a discussion about the narratives, identifying common themes, potential challenges, and opportunities. (10 minutes)
- Encourage participants to be bold and imaginative in their narratives.
- Remind participants to focus on the user experience and the value proposition of the product or service.
- Use different media formats (e.g., video scripts, podcast episodes).
- Focus the narratives on specific aspects of the product or service (e.g., marketing, customer support).