Writing Communication Plans
This activity guides research teams in creating a practical communication plan based on their core values and guiding questions. It ensures respectful and effective communication with the research population throughout the project.
Use this method after developing a research manifesto to translate values into concrete communication strategies. It helps researchers to build trust and ensure meaningful engagement with the research population.
Solves: Ineffective communication with the research population, lack of trust and rapport, difficulty obtaining informed consent, research findings that are not relevant to the community.
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Step 1: Review core values from the research manifesto (5 mins)
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Step 2: Brainstorm answers to guiding questions about communication approach, channels, trust-building, consent, needs, ownership, and gratitude (20 mins)
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Step 3: Draft a practical communication plan based on brainstorming results (5 mins)
- Encourage teams to be specific and practical in their communication plan.
- Facilitate a discussion about the importance of building trust and ensuring ownership.
- Remind teams to consider the diverse needs and preferences of the research population.
- Develop a visual communication plan using diagrams and flowcharts.
- Create a shorter, more concise communication plan.
- Incorporate the communication plan into the research proposal.