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Evaluation

Brinkerhoff's Success Case

Analyzing who succeeded most and why

4 phasesEvaluation
When to Use This Framework

When you can't tell if your sessions are actually working

You need to measure impact beyond satisfaction surveys and understand if learning is actually being applied.

The 4 Steps
Follow this sequence to apply Brinkerhoff's Success Case
1

Focus

Identify the specific goals or outcomes you want to evaluate to ensure your meeting had a positive impact. Clearly defining the focus helps target your investigation and ensures relevant feedback.

2

Survey

Distribute a brief survey to all participants to gather initial data on their experiences and perceived successes. This provides a broad overview and helps identify potential success cases for deeper investigation.

3

Interview

Conduct in-depth interviews with individuals identified as 'success cases' to understand the specific actions and factors that contributed to their positive outcomes. This uncovers valuable insights and best practices to replicate.

4

Communicate

Share the findings and success stories with the entire team, highlighting key takeaways and actionable steps for future meetings. Communicating these insights reinforces positive behaviors and drives continuous improvement.

What You'll Achieve

Shows real ROI and helps you continuously improve your sessions.

Built-in reflection helps identify success patterns.

Practical Tips
How to get the most out of this framework
  • 1
    Define success metrics before the session
  • 2
    Build in micro-assessments throughout
  • 3
    Follow up after to measure behavior change
  • 4
    Use data to iterate on your design